It's a challenge, staying relevant in Silicon Valley. Between the pace of change, the jargon and the unremitting need for everyone to demonstrate daily how smart and cool they are, Silicon Valley is all about living on a very cutting edge.
That may be why Dice.com, the leading online job board for techies, is struggling to stay relevant. Dice’s last advertising campaign (below) tried to speak coders’ own language by using coding language to spell out its message of “find a job on Dice.” Mostly, coders took the opportunity to 'find the error' and then write off Dice jobs as only for “bottom feeders.”
But Dice has reason to congratulate itself now: Their newest campaign (above) hits the bulls-eye. Although we can’t help wishing it didn’t. The ads are emblazoned with the headline “Find the hottest tech talent” and feature nerdy engineers wearing only their underwear and posed in sort of provocative poses. There’s a bespectacled Alex, a slightly pudgy Matt, and Arjun, in briefs rather than boxers.
Funny. Really, Dice. You have indeed succeeded in tuning in to part of the Valley culture. Too bad the culture you’ve finally tapped into is dominated by tools.
Greetings from Earth! The European Space Agency's plan to rendezvous with a comet has become reality. The Rosetta orbiter, after traveling for 10 years and 6.4 billion miles, launched its Philae probe on Wednesday. The probe managed a soft landing atop comet 67P, which is only 4 km across. The orbiter will stay alongside the comet for about a year, while Philae conducts tests meant to discover more about comets and how they interact with solar winds. How cool is that?
Good sex, bad writing. It's time for the annual Literary Review Bad Sex in Fiction Award. Which isn't for bad sex, exactly, but for badly-written sex. What's funny about it this year is that so many authors who have won other prizes – the kind authors want to win -- have also been nominated for this dubious honor. Man Booker prize winner Richard Flanagan makes the cut for a passage from "The Narrow Road to the Deep North." ("He kissed the slight, rose-coloured trench that remained from her knicker elastic, running around her belly like the equator line circling the world.") Haruki Murakami gets, er, recognized, for a scene in "Colorless Tsukuru Tazaki and His Years of Pilgrimage." Pulitzer-winning Michael Cunningham gets the nod, as does Booker winner Ben Okri. No, we didn't read any of these authors this year either -- but it's nice to know we're not the only ones who think that even the 'best' literary fiction sometimes contains elements that are flat-out ridiculous. We're just glad someone else noticed.
Pay inequality: problem solved. Former New York Times executive editor Jill Abramson, who says she was fired for asking why she wasn't paid as much as her male predecessor, is starting a new online venture to promote long-form journalism. But it was her comment on what newsroom manager should do when they inherit pay inequalities but don't have the money to give raises, that made us applaud. “You bring the guys down to give a little more to the girls,” she said, according to The Poynter Institute. “I did that at The Times. No one’s happy to get a cut, but too bad.”